January 26, 2000
I love the new commercial for Petsmart.com.
Not the ads with the smart-alecky hand puppet who runs around town, heckling UPS guys and bribing doormen: hat's pets.com. (Although I like THOSE commercials, too. They're so "Ed Kaz-like.") I'm talking about the Petsmart.com commercial. That's the one where the guy is sitting on the edge of his bed in a tiny, one-room apartment -- TV tuned to the local news, as a dour newscaster drones on and on about airline disasters and stock market crashes -- while the guy sits there and stares, transfixed, at the tropical fish swimming in his aquarium.
"Everything's OK in here, Bob!" says one fish.
"Hi Bob!" twinkles another.
What I like best about that commercial, I think, is the expression of goony, oblivious rapture on Bob's face. The world is going to hell in a handbasket, all around him, but all *he* can see is the serene and simple world inside his fish tank.
There is something to be said for living outside the loop that way.
I should know. Recently *I* have been cast in the role of "Bob" at the Totem Pole Company. And while my other 103.5 co-workers have apparently been heading off to hell in a collective handbasket ... I've been sitting here in the rarified atmosphere of my Isolation Booth, watching my fishtank.*
I actually believed them when they told me that coming to work for The Totem Pole Company would be like joining a family.
In the meantime, I think I'll quietly stick to my own benign little prejudices ... computer illiterates, bad receptionists, talky morning news "personalities," Celine Dion fans.
Why not? My prejudices are therapeutic, at least. And they're basically harmless. And they're probably not going to get me fired (or shot) any time soon.
I'm not even much interested in involving myself in the latest ruckus within the Internet Journalers *community.* (It was just one guy's opinion, people. Can't we all just get along?)
Mainly I'm just interested in living my life, and loving The Other 50% of the Population, and providing for my kids, and tinkering with my website, and doing my job, and staying sober ... preferably with as little brouhahahahahaha as possible.
And when all else fails ... when everything starts to blow up all around me, in spite of my determined efforts to see no evil/hear no evil/tolerate no evil ...
... I can always close the door and slip into my *Bob* persona.
The Oakland Tribune Tower, after all, is only ten blocks away.
"Everything's OK in HERE, Secra" ...
blurb #1 will go HERE: my *fish
tank* -- the
visual touchstone i use to calm and energize myself, in stressful
moments during my workday -- is the oakland
tribune tower. i can see it from
where i sit at my desk. i've always found it the most architecturally
interesting building in downtown oakland ... and now it has even more
significance, because this week it became david's official "base of
operations" [when the oakland tribune moved its advertising department
from hayward back to the old oakland tower]. so now david is working a
mere ten blocks away from me. i can literally sit at my desk, look out
the window ... and there he is.
[more importantly ...
did you take any groovy photos i can scan for the website?]
where i'll ask a *relevant* question:
amazingly profound thought of the day: AMAZINGLY PROFOUND THOUGHT OF THE DAY